Farmer persona
Needs simple listing creation, price visibility, buyer intent, and low-friction contact.
PRD Sample
KisanMarket Product Requirements
A product requirements document sample for the next version of the direct crop marketplace MVP.
Buyer persona
Needs reliable crop search, quality signals, quantity, district, and seller confidence.
Admin persona
Needs review tools, listing quality checks, fraud controls, and marketplace health metrics.
MVP scope
| Feature | User story | Priority | Success metric |
|---|---|---|---|
| Listing detail page | As a buyer, I can open a listing and evaluate price, grade, farmer, quantity, and location. | P0 | Listing open rate |
| Structured enquiry | As a buyer, I can send quantity, delivery city, and purchase date to the farmer. | P0 | Qualified enquiry rate |
| Farmer profile | As a buyer, I can see verification, crop history, and contact preference. | P1 | Enquiry rate by verified farmer |
| Admin listing review | As an admin, I can approve, edit, flag, or remove suspicious listings. | P1 | Review turnaround time |
Non-goals
Payments, transport booking, escrow, automated credit scoring, and full inventory management are excluded from this MVP iteration.
Launch criteria
At least 50 approved listings, 20 farmers, 30 buyer accounts, enquiry tracking, and admin controls for listing quality.